This storytelling brand was founded to bring those stories to life and make them accessible to anyone seeking to lead with purpose. It is built on the belief that leadership becomes richer and more meaningful when it reflects the full spectrum of experiences that have shaped the nation. By rediscovering the lives, decisions, and defining moments of past American leaders, the brand seeks to inspire a new generation to lead with greater depth and perspective.
Each story focuses on a single leadership quality, allowing listeners to connect with the lesson itself before the leader’s identity is revealed. These short, compelling narratives will be shared on Youtube, LinkedIn, Instagram, Facebook and TikTok. As the community grows, the brand will expand to include podcast interviews with historians and contemporary leaders, deepening the conversation around leadership and history.